Creative business promotion

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience (source). When you think of how many ways this art form touches your life on a daily basis, it's staggering. The magazine you read during breakfast? To produce it, many graphic design jobs were created for the cover and layout design, the advertisements, and any special features or infographics. The cereal box and coffee packages? The advertisements you see on your way to work, on billboards, and the sides of buses? What about the business cards and stationery your company uses? And when you look at your phone, each app was laid out and made more useable by a talented UI designer. In short, every aspect of our visual world is touched by graphic designers in one way or another. | Source

Why is graphic design so important for your business?

Thanks to graphic design you can communicate and share your products and services, you can give power to your value proposition and help your customers visualize what you are offering them. It represents a very valuable asset for your business. Thanks to graphic design you can build a social media marketing campaign and grow leads to your website, to your market. Basically speaking, it means selling more and better.

You have no experience whatsoever in graphic design?

Web design is the planning and creation of websites. This includes a number of separate skills that all fall under the umbrella of web design. Some examples of these skills are information architecture, user interface, site structure, navigation, layout, colors, fonts, and overall imagery. All of these skills are combined with the principles of design to create a website that meets the goals of the company or individual from whom that site is being created (source).

Why is web design so important for your business?

Thanks to a nice-looking and fully-operational website your business can grow a lot. Setting up the website also represents a hands-on approach to redesign your business plan and model in order to make it as much clear as possible, both to you and your customers or investors.

Today, more than ever, websites and social media are the places were people can discover that you and your business exist and that maybe they even appreciate it (that's a lead). On your website, people get to know you and your business, browse your products, read your content, book a service or purchase something.

It is very important that your website is mobile-ready (aka responsive). That's mainly because people tend to navigate the internet from their mobile devices much more than a desktop or laptop.

If your site works fine, people will appreciate it. This means that they are likely to share your website to a friend, a family member, in a group chat or on social media. Thus, your business will become visible to more and more people.

Another important thing is that, thanks to well-designed website, people could also be able to find you and your business from their searches on Google or other search engines. The chances that your business could actually grow become higher and you will harvest more than you planted.

You have no experience whatsoever in graphic design?